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Click
on one of the topics below for more information
relating to my approach to selling your property.
Contact me for a personalized listing presentation at:
(703) 501-9777
|| 10 Key Market Strategies
1. |
Cover
letter and brochure to all brokers who have an offering in
your subdivision. |
2. |
Target market
mailing-sports club, church groups, scouts, and alike. |
3. |
Delivery by hand to
area real estate firms. |
4. |
Comprehensive search
Multiple Listing Services by price category. |
5. |
Neighborhood
distribution - in person. |
6. |
Mailing to personal friends and
contacts. |
7. |
Realtors' marketing
meetings. |
8. |
Office park mailing to
company managers. |
9. |
Free standing curbside
brochure box. |
10. |
www.HomeFeedBack.com for valuable marketing feedback |
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|| Why Use a Real Estate Agent to List
Your Property
› Ask yourself these questions...
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How do I price my property in an upward market?
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How do I market the property?
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Suppose I get 5 offers, how do I make it fair to everyone
so that I don't get sued?
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How do I decide which offer(s) to accept or counter?
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Do I counter more than one?
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If so, how do I assure that I don't end up selling the
property to more than one person and get sued?
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Suppose 3 of the 5 offers are good and very close, I
counter all 3 and while I'm waiting for those 3 to come
back, a 6th and even better offer comes in, how do I handle
that? Can I accept it? What about the other 3?
-
What if someone wants to be in a back-up position?
How do you handle the myriad of disclosure requirements?
Contractual obligations? Negotiate physical inspections? Agree
to liquidated damages? Mediation and arbitration? State &
federal requirements? Hazardous materials disclosures? Escrow?
Transfer of funds?
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|| Tips on preparing your home for sale
› The Interior
Atmosphere: Place yourself
in the buyer's shoes and consider the overall atmosphere of your
home. In walking through your home keep in mind color, lighting,
and odors. Create an atmosphere of shelter, a place that is
safe, warm, and in good condition.
Smell: A clean-smelling
house creates a positive image in a potential buyer's mind. Be
aware of odors from cooking, cigarettes, and pets that made put
off potential buyers.
Color: When painting or
replacing carpet be cautious of selecting colors. You want to
appeal to a broad segment of the buying market as possible. Stay
with neutral colors - letting the new owner select their own
color schemes.
Lighting: Try taking advantage of as much
of the natural light as possible by
cleaning windows and opening drapes and
shades. Add lamps where necessary. Check that all the fixtures
are clean and that the bulbs are working. Consider increasing
the bulb wattage in basement areas.
Walls: Check for peeling
paint, loose wall paper. Once again, think of repainting with
neutral colors if the existing wall are painting in bold or
unusual colors.
Floors: Clean all
wall-to-wall carpeting and area rugs. Clean and polish linoleum,
tile, and wooden floors. Consider refinishing hardwood floors if
necessary.
Closets: Empty closets of
off-season clothing and pack for the move. Organize closets to
emphasize the most efficient use of the space. Lave as few items
on the floor and shelves as possible.
Furniture: Arrange furniture to give rooms
as spacious a feeling as possible. Consider removing furniture
from rooms that are too crowded. Avoid the cluttered look. Pack
up or store knickknacks both to protect them and to give a room
a more spacious feel if necessary but leaving enough items for
the personal touch. Store large furniture if necessary.
Woodwork: Clean and wash all
woodwork if necessary. Pay particular attention to kitchen and
bathroom cabinets.
Bathrooms: Cleanliness is
very important. Look over the entire bathroom and make sure all
surfaces are spotless and remove any non-skid decals that are
peeling or in poor condition. Replace old and worn or dirty
shower curtains, clean and repair caulking, and store all
personal care products out of sight. Check faucets for leaks and
other problems. Clean any mineral deposits with vinegar or
commercial products. Clear off countertops and clean and
organize drawers and cabinets. Add a plant for color and
freshness.
Fireplace: Sweep and clean
the fireplace. Put a few logs on the grate to create and
attractive atmosphere. Consider having the chimney cleaned and
inspected. A fire during showings and open houses creates a
great atmosphere.
Kitchen: Once again try to
avoid clutter. Store small appliances to maximize the appearance
of work space. Clean and organize storage spaces. All sinks,
cabinets, appliances, and counter tops should be clean and fresh
looking.
Basement and Attic: The
basement and attic should be clean and organized. Check to see
that the stairs are clear and sell lighted and that the
handrails are secure. Remove, give away, or store any items that
will not be moved with you. Pack any other items neatly in
boxes.
Garage: Sweep and wash the
floor to remove any dirt and stains. Organize all the tools,
garden equipment, and sporting gear.
• Note: Remove items not included in the sale of
your home. Rreplace, if applicable, any items that will not be
included such as light fixtures.
› The Exterior
The Lawn: The yard should be neatly mowed,
raked, and edged.
Trees and Shrubs: Plants should be pruned
and shaped to compliment the property.
Flowers: Consider planting seasonal flowers
for color.
Sidewalks and Driveways: Paths, walkways,
and the driveway should be swept and washed to remove debris,
dirt, and stains. Cracks should be repaired or patched.
Painting: Look over your home for any
needed maintenance as a buyer would. Repaint or touch-up as
necessary. This is one of the better investments you can make
when you are selling your home. Consider both the exterior and
interior. You don't want potential buyers turned off by the
exterior before they can see the inside of your home.
Doors and Windows: All doors and windows
should be in good working order. Clean and paint doors if it is
necessary, wash all windows, and replace any cracked or broken
windows panes. Window screens should be replaced if they are
torn or missing. Check locks to ensure they are working
properly.
Roof, Gutters, and Down spouts: Consider a
roof inspection prior to selling. Clean out gutters and down
spouts and replace if they are worn out or missing.
• Walk across the street and look back at your
home as if you were a potential buyer. Ask yourself what a buyer
might object to.
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|| Tips on Maintaining and Improving
Your Property
5 Rules for realistic renovating...
› Nail Down a Smart Spending Plan
You'll fare far worse in recouping your costs if you turn
your otherwise unprepossessing place into the ritziest ranch on
the block. To make your house easier to sell when the time
comes, try to make sure that the value of your home (including
the cost of improvements) does not exceed that of the priciest
place on the block.
› Expect cost overruns
Construct a spending plan that equals only 80% of the total
amount you can afford; reserve the other 20% for overruns.
Mistakes occur, unforeseen problems arise--or you may change
your mind about something mid-project.
› Get your design done right
For easy projects, contractors can draw up basic plans and
then have structural engineers convert those plans into a final
blueprint. If your job involves knocking down walls, though,
you'll need an architect to render an aesthetically pleasing
design that is sound. Make sure you pick an architect who
normally works within your price range.
› Find a contractor who's on the
level
The challenge is to find the dedicated pros, not the
fly-by-nights. And that requires serious gumshoe work. Start by
asking friends, colleagues and the folks at the local
building-supply company. Ask contractors to show you a state
license, then call the agency that issued the certificate to
confirm that no complaints are on file. You can also call the
Better Business Bureau. Finally, ask each contractor to have his
insurance company send you a copy of his liability and workers'
comp policy so you can verify that he has coverage too. If your
contractor plans to hire subcontractors, you'll need to check
their references as well.
Get three bids, then draw up a contract.
Ask contractors to break out specific costs in their
bids, for easy comparison. When you make your selection, put
everything in writing. Consider using the solid six-page
contract from the American Homeowners Association (call
888-470-2242 to get a copy for $7.95).
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My Northern Virginia Real Estate
Service Territory Includes:
Alexandria, VA and Arlington County,
Virginia
Huntington Club, Ballston, Buckingham, Cherrydale, Clarendon,
Courthouse, Crystal City, East Falls Church, Landmark,
Lincolnia, Old Town, Park Fairfax, Skyline, West End Rosslyn,
Shirlington, Westover
Fairfax County, VA
Alexandria, Annandale, Baileys Crossroads, Burke, Burke Centre,
Centreville, Chantilly, Clifton, Dunn Loring, Fair Oaks,
Fairlakes, Fairfax, Fairfax City, Fairfax Station, Falls Church
City, Falls Church, Franconia, Franklin Farms, Great Falls,
Herndon, Lorton, McLean, Mount Vernon, Newington, Oak Hill,
Oakton, Reston, Reston Town Center, Springfield,
Tysons Corner, Vienna,
Loudoun County, VA
Ashburn, Ashburn Farm, Ashburn Village, Aldie, Arcola, Belmont
Ridge, Brambleton, Broadlands, Cascades, Chantilly, Dulles,
Hamilton, Hillsboro, Lansdowne, Leesburg, Loudoun Valley, Lowes
Island, Lucketts, Middleburg, Paeonian Springs, Potomac Falls,
Purcellville, River Creek, Roundhill, South Riding, Sterling,
Sterling Park, Taylorstown, Waterford,
Please contact me if I can be of service to
you in buying and selling real estate in these areas of
specialization, or anywhere else in the state of Virginia.
For
a
FREE Market Analysis of a property,
click here or or call me
@ (703) 501-9777
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